Presenting survey findings: the collective opinions of startup leaders regarding trends in management, sales, and marketing for the H1 2024 semester.
The survey features 37 participants: CEOs and founders from leading European startups operating at the Series A+ level.
FULL TIME EMPLOYEES IN 2024
Will the number of FTEs in your organisation increase, decrease, or remain stable?

REMOTE WORK IN 2024
Will remote days in your organization increase, decrease, or remain stable?

HIRING A-PLAYERS IN 2024
How far above market are you willing to pay to hire an A-player in your leadership team?

PRIORITIES IN 2024
What is your priority: profitability or growth?

PIPELINE GENERATION IN 2024
Who will be in charge of your pipeline generation: AEs, BDRs, or both of them?

SALES TARGETS IN 2024
How much are you willing to decrease sales targets (quotas) of your sales reps to reflect market conditions?

MARKETING FUNNEL IN 2024
What is your priority: Top of the Funnel, or Bottom of the Funnel?

AD SPEND IN 2024
What percentage of your marketing budget, including salaries of the marketing team, will go on ad spend?
