Our
expertisesGo-To-Marketing Planning
Turn ambition into a clear, achievable revenue plan.
Growth with discipline
Fast-growing companies often set bold targets without the structure to hit them. Forecasts miss. Teams overcommit. Growth feels more like guesswork than science.
Our Go-to-Market Planning programs replace uncertainty with clarity — defining how revenue will be generated, which levers to pull, and how to track performance across teams.
We build plans that scale, with the discipline to keep execution on track.
How to connect growth ambition with day-to-day execution.
Revenue Planning
We help you build reliable, data-backed revenue plans that connect topline goals to daily execution. From segment-based forecasting to pipeline coverage models, we make sure your growth targets are both ambitious and achievable.
Growth Drivers
We identify the key levers that will drive your revenue this year — whether it’s a new segment, product line, motion or geography. Each growth driver is quantified, prioritized and matched with clear owners and KPIs.
Operating Calendar & Performance Monitoring
We design your GTM operating rhythm — the cadences, reviews and rituals that keep your plan on track. With aligned KPIs and dashboards, your teams gain visibility, accountability and the ability to course-correct early.
Shaped by experience, not theory
We’ve sat in the room where headcount, budgets, and targets collide. We’ve built bottoms-up revenue models, mapped growth drivers, structured operating calendars, and set up performance rhythms that actually stick.
We know the difference between a spreadsheet model and an operating plan that sales, marketing, and CS teams can rally around.
Plans that drive performance
We focus on the fundamentals that matter most: making growth predictable and executable.
That means:
- Revenue planning grounded in both ambition and capacity
- Clear definition of growth drivers and how to activate them
- Operating calendars that align campaigns, launches, and reviews
- Dashboards and KPIs to track performance and spot risks early
Every plan ties strategy to execution, with accountability built in.
Strategic and execution-ready
We don’t just model growth on paper — we operationalize it.
We work with your leadership and GTM teams to align revenue goals with real-world capacity, drivers, and operating rhythms.
Because in today’s market, planning isn’t an annual exercise. It’s the foundation of predictable growth.
We make it your advantage.
“Thanks to our collaboration we have succeeded in raising our fund, in the sense that we have had a commercial plan to achieve our goals”
Louis Coulon
Co-Founder of CleverConnect
Frequently asked questions
1. What does Go-To-Market planning involve, and how do I implement it effectively?
GTM planning defines the steps and actions needed to bring a product to market. It includes market research, persona definition, content strategy, and building a launch timeline.
2. What key elements should a GTM plan include?
A GTM plan should include market analysis, ideal customer profile, value proposition, pricing strategy, distribution channels, marketing messages, and a launch roadmap.
3. How can I involve teams in GTM planning?
Align all teams (marketing, sales, product, customer service) from the outset to ensure every department works toward the same goals and understands its role in the launch.
4. How can I optimize the GTM planning process to ensure a successful launch?
Take an agile approach, remain flexible to market feedback, and anticipate potential challenges. Include validation steps such as test campaigns with target groups before a full launch.
5. What’s the difference between a GTM strategy and GTM planning?
A GTM strategy defines the big picture and long-term objectives, while GTM planning focuses on short-term tactical actions required to execute the strategy.
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Let’s have a conversation
We value the opportunity to connect with you. Please don’t hesitate to request a call—our team is available to discuss how we can best support you.