Tech executives
that know how to scale.

Our team is our main USP. Highly experienced in scaling
companies, we guide your business to the next stage of growth.
Team Atscale

Who We Are

We’ve been in the position you’re in now. We know the challenges, we know the frustrations, but most importantly, we know what it takes to scale successfully.

Atscale is a team of executives with a history of scaling businesses in tech-driven industries. Having experienced IPOs (NASDAQ), we have endured what it takes to create big companies. We believe that today’s start-ups are tomorrow’s economy and we want to help as many as we can reach their full revenue potential.

We work with businesses to implement a specialist infrastructure comprising industry best practices, playbooks, benchmarks and more. This ensures sales team development and healthy revenue increases as the business transitions to the next phase of growth.
Who we are - Atscale

Building Blocks

To help you maximize success in going from start-up to scale-up, we developed a framework called "Building Blocks".

This is the formula for scaling successfully, that incorporates three core value chains - People, Sales Rep Excellence, and Sales Engine.

Learn more about building blocks
Building Blocks

The Team

Every company has a unique approach to scaling their organization, but overall there is a similar pattern. We recognised that a robust framework could be established that would prevent founders from falling into common pitfalls and get them to where they need to be.
Stephane Azamar-Krier

Stephane Azamar-Krier

Co-founder & CEO

Stephane Azamar-Krier

Co-founder & CEO

- Ex-Managing Director at Criteo; ex-CRO at Inato
- Led teams of 100+ FTEs across the U.K., Northern Europe and MEA
- Contributed to the growth of the Mid-Market business unit from 50 to 800+ FTEs (2013 - 2018)

Meet Stephane

Pierre Trannoy

Pierre Trannoy

Co-Founder & Managing Director

Pierre Trannoy

Co-Founder & Managing Director

- Ex-Director, Sales France at Criteo; ex-MD France at Holidu.
- Led the largest sales team in EMEA at Criteo; 50+
- Contributed to the growth of the Mid-Market business unit from 100 to 1,000+ FTEs (2015 - 2020)

Meet Pierre

Pierre Verstraeten

Pierre Verstraeten

Co-founder & Chief People Officer

Pierre Verstraeten

Co-founder & Chief People Officer

- Ex-VP Talent at TravelPerk; ex-Global Head of Talent Development at Criteo
- Built the Talent Development team and culture from scratch at Criteo for 3,000 employees and built Talent Management and L&D functions at Travelperk

Meet Pierre

Christelle Lécuyer Weber

Christelle Lécuyer Weber

Managing Director, Talent Atscale

Christelle Lécuyer Weber

Managing Director, Talent Atscale

- Ex-Head of Talent at Alven
- Ex-HR Director at Criteo
Richard Schenzel

Richard Schenzel

Managing Director, the Netherlands

Richard Schenzel

Managing Director, the Netherlands

- Ex-Sales Director, the UK & Ireland at Criteo
- Ex-VP Sales Global at Channable
Johann Sparfel

Johann Sparfel

Partner, CRO

Johann Sparfel

Partner, CRO

- Ex-Senior Director at Expedia Continental Europe; ex-CRO at Holidu
- Led teams of 400+ FTEs with revenue above 400M€
- Contributed to the EMEA commercial transformation of Expedia with an investment of 600+ FTEs, resulting in a GMV increase of 3B€
Amine Slim

Amine Slim

VP Sales

Amine Slim

VP Sales

- Part of Global LinkedIn Fast Track (top 40 talents globally)
- 1st Sales Director under 30 in LinkedIn EMEA
- Opened BeLux & Swiss markets: 0 to 60 FTEs
- Created sales processes & sales tools for 500+ FTEs in EMEA
Said Bouhaliss

Said Bouhaliss

VP Sales

Said Bouhaliss

VP Sales

- SMB, Mid-Market & ENT Sales
- Ex Senior leader for Linkedin ,Avaya & SAP
- Lead New Business best practices & processes in EMEA.
- Lead team 100+ FTE globally with over 100M in ARR
 Laetitia Ribier

Laetitia Ribier

VP Sales

Laetitia Ribier

VP Sales

- Ex-Regional Manager at LinkedIn

Values

01

Becoming one with our clients

We are devoted to helping our clients succeed and use “we” and “us” when referring to a client we are partnering with. We believe in creating partnerships driven by shared goals and values that empower clients to achieve the best outcomes. Our commitment to diversity, inclusion, and the highest standard of ethics is also promoted to our clients as they are core parts of our DNA.

02

Humble attitude towards ambitious results

We operate with humility across the board. We listen deeply to our clients and analyse without bias or ego involved. We wholeheartedly believe that this approach is what enables us to reach the most ambitious results - for both our clients and our own team.

03

Freedom

We’re committed to not just reaching the destination, but enjoying the journey. Throughout the company we approach each project with drive, kindness and sparkling energy. An emphasis on sustained communication nurtures a buzzing, positivity-driven environment that enriches our employees and delivers for our clients.

04

Enjoy the ride

Change is inevitable. We are optimistic about the future and look at change positively with a profound belief that tomorrow’s world will be better than yesterday’s. We have a growth mindset, and firmly believe that every problem has a solution. However, we are also cautious. Our flexibility to effectively deal with unanticipated internal and external dynamics helps our clients and ourselves reach both short- and long-term goals.

05

Give back

Atscalers come from very different social and geographical backgrounds, united primarily by two things. One, a constant pursuit of excellence in what we do and how we do it and two, a knowledge that we are lucky and grateful for what we have.
For that reason we are passionate about supporting associations related to education which make a societal impact for future generations.

06

It’s a marathon and a sprint

Change is a good thing. We are very much forward-thinking and have a profound belief that tomorrow’s world will be better than yesterday’s. However, there are also times when it’s more important to be rooted in the now. Our ability to effectively deal with unanticipated internal and external dynamics helps our clients, and ourselves, reach short and long-term goals.

Leaders at Scale

Watch interviews with tech leaders that have scaled successfully, where they share learnings, tips and advice.

May 4, 2022
3 concrete challenges of Spendesk's tech team at hyper-growth

Lucas Bédout

Head of Engineering at Spendesk

May 4, 2022
How to maximize the closing rate with the help of an opportunity team

Edouard Saulnier-Arrighi

VP Alliances & PreSales at CleverConnect

April 5, 2022
3 tips on managing a fast-growing tech team at hypergrowth

Lucas Bédout

Head of Engineering at Spendesk

March 31, 2022
How to strategically approach a territory

Nourredine Benhammani

Sales Director at CleverConnect

March 29, 2022
KPIs for selling to enterprise accounts

Stéphane Brunner

Global Sales Director at CleverConnect

March 29, 2022
Pitfalls to avoid when approaching enterprise accounts

Edouard Saulnier-Arrighi

VP Alliances & PreSales at CleverConnect