Tech executives
that know how to scale.
Our team is our main USP. Highly experienced in scaling companies, we guide your business to the next stage of growth.
Who We Are
We’ve been in the position you’re in now. We know the challenges, we know the frustrations, but most importantly, we know what it takes to scale successfully.
We work with businesses to implement a specialist infrastructure comprising industry best practices, playbooks, benchmarks and more. This ensures sales team development and healthy revenue increases as the business transitions to the next phase of growth.

Building Blocks
To help you maximize success in going from start-up to scale-up, we developed a framework called "Building Blocks".
This is the formula for scaling successfully, that incorporates three core value chains - People, Sales Rep Excellence, and Sales Engine.

The Team

Stephane Azamar-Krier
Co-founder & CEO
Stephane Azamar-Krier
Co-founder & CEO
• Led teams of 100+ FTEs across the U.K., Northern Europe and MEA
• Contributed to the growth of the Mid-Market business unit from 50 to 800+ FTEs (2013 - 2018)
Meet Stephane

Pierre Trannoy
Co-Founder & General Manager
Pierre Trannoy
Co-Founder & General Manager
• Led the largest sales team in EMEA at Criteo; 50+
• Contributed to the growth of the Mid-Market business unit from 100 to 1,000+ FTEs (2015 - 2020)
Meet Pierre

Richard Schenzel
Managing Director, the Netherlands
Richard Schenzel
Managing Director, the Netherlands
• Ex-VP Sales Global at Channable

Johann Sparfel
Partner, CRO
Johann Sparfel
Partner, CRO
• Led teams of 400+ FTEs with revenue above 400M€
• Contributed to the EMEA commercial transformation of Expedia with an investment of 600+ FTEs, resulting in a GMV increase of 3B€

Amine Slim
Associate Partner
Amine Slim
Associate Partner
• 1st Sales Director under 30 in LinkedIn EMEA
• Opened BeLux & Swiss markets: 0 to 60 FTEs
• Created sales processes & sales tools for 500+ FTEs in EMEA

Said Bouhaliss
VP Sales
Said Bouhaliss
VP Sales
• Ex Senior leader for LinkedIn, Avaya & SAP
• Lead New Business best practices & processes in EMEA
• Lead team 100+ FTE globally with over 100M in ARR

Laetitia Ribier-Costa
VP Sales
Laetitia Ribier-Costa
VP Sales

Marion Birolini
VP People
Marion Birolini
VP People
• 10 years in a startup environment, 7 years in HR
• Built the HR department from scratch going from 30 people in 1 country to 200 people in 5 countries