Tech executives
that know how to scale.

Our team is our main USP. Highly experienced in scaling
companies, we guide your business to the next stage of growth.

Who We Are

We’ve been in the position you’re in now. We know the challenges, we know the frustrations, but most importantly, we know what it takes to scale successfully.

Atscale is a team of executives with a history of scaling businesses in tech-driven industries. Having experienced IPOs (NASDAQ), we have endured what it takes to create big companies. We believe that today’s start-ups are tomorrow’s economy and we want to help as many as we can reach their full revenue potential.

We work with businesses to implement a specialist infrastructure comprising industry best practices, playbooks, benchmarks and more. This ensures sales team development and healthy revenue increases as the business transitions to the next phase of growth.
Who we are - Atscale

Building Blocks

To help you maximize success in going from start-up to scale-up, we developed a framework called "Building Blocks".

This is the formula for scaling successfully, that incorporates three core value chains - People, Sales Rep Excellence, and Sales Engine.

Learn more about building blocks
Building Blocks

The Team

Every company has a unique approach to scaling their organization, but overall there is a similar pattern. We recognised that a robust framework could be established that would prevent founders from falling into common pitfalls and get them to where they need to be.
Stephane Azamar-Krier

Stephane Azamar-Krier

Co-founder & CEO

Stephane Azamar-Krier

Co-founder & CEO

• Ex-Managing Director at Criteo; ex-CRO at Inato
• Led teams of 100+ FTEs across the U.K., Northern Europe and MEA
• Contributed to the growth of the Mid-Market business unit from 50 to 800+ FTEs (2013 - 2018)

Meet Stephane
Pierre Trannoy

Pierre Trannoy

Co-Founder & General Manager

Pierre Trannoy

Co-Founder & General Manager

• Ex-Director, Sales France at Criteo; ex-MD France at Holidu.
• Led the largest sales team in EMEA at Criteo; 50+
• Contributed to the growth of the Mid-Market business unit from 100 to 1,000+ FTEs (2015 - 2020)

Meet Pierre
Richard Schenzel

Richard Schenzel

Managing Director, Northern Europe

Richard Schenzel

Managing Director, Northern Europe

• Ex-Sales Director, the UK & Ireland at Criteo
• Ex-VP Sales Global at Channable
• Led international sales teams and transformed inbound sales organizations into outbound machines
• Successfully launched Outbound sales teams

Meet Richard
Amine Slim

Amine Slim

Associate Partner

Amine Slim

Associate Partner

• Part of Global LinkedIn Fast Track (top 40 talents globally)
• 1st Sales Director under 30 in LinkedIn EMEA
• Opened BeLux & Swiss markets: 0 to 60 FTEs
• Created sales processes & sales tools for 500+ FTEs in EMEA

Meet Amine
Asya Kotler

Asya Kotler

VP Sales

Asya Kotler

VP Sales

• Ex-VP Sales International at Komodor
• Ex-Director of Sales at Syte
• Led Enterprise sales teams generating up to 50M$ from 2017 to 2023
• Seasoned builder of lean and highly effective sales teams of AEs and Sales Engineers

Meet Asya
Renu Jhugaroo

Renu Jhugaroo

VP Sales

Renu Jhugaroo

VP Sales


• 20+ years of Sales SaaS experience, responsible for EMEA region, SMB, Mid-Market & Enterprise segments, for both New Logo and Existing Business
• 15 years in Sales Leadership roles (up to 60+ people) at large companies and scale-ups
• Led Enablement and GTM global projects at LinkedIn, SAP & Greenhouse for Mid-Market and Enterprise segments

Meet Renu
Clement Avignon

Clement Avignon

VP Sales

Clement Avignon

VP Sales

• Top sales at Algolia 4 years in a row, flagged as high-potential and moved to fast track program for management positions
• Expert of high velocity Deals Motions


Meet Clement
Louis FUMEY

Louis FUMEY

Revenue Operations Director

Louis FUMEY

Revenue Operations Director

• Led RevOps teams in post IPOs company (Criteo)
• Experienced in leading large scale projects with C-Suite of post IPO companies
• 10+ years in RevOps working across EMEA and NAM

Meet Louis
Julien Moreschetti

Julien Moreschetti

VP Sales

Julien Moreschetti

VP Sales

• Technical and sales expertise in Enterprise and complex selling across various Go-to-Market roles
• Built pre sales function at Dataiku, ultimately leading a team of 30+ FTEs
• VP of Sales for the past 3 years in fast growing
(€1M to €10M) organizations

Meet Julien
Charles Simonetti

Charles Simonetti

Training Expert

Charles Simonetti

Training Expert

• Trained & Coached Criteo EMEA Sales teams & their Leaders as an L&D Partner
• Trained on sales execution sales teams at Ankorstore, Libeo, Snapchat, TravelPerk, TikTok & YouSign

Meet Charles
Romain Blanc

Romain Blanc

Salesforce Expert

Romain Blanc

Salesforce Expert

• Supported 10+ scale ups to structure MarkOps, SalesOps, RevOps data model and processes

• Salesforce ISV Partner

Meet Romain
Partner image

Values

01

Becoming one with our clients

We are devoted to helping our clients succeed and use “we” and “us” when referring to a client we are partnering with. We believe in creating partnerships driven by shared goals and values that empower clients to achieve the best outcomes. Our commitment to diversity, inclusion, and the highest standard of ethics is also promoted to our clients as they are core parts of our DNA.

02

Humble attitude towards ambitious results

We operate with humility across the board. We listen deeply to our clients and analyse without bias or ego involved. We wholeheartedly believe that this approach is what enables us to reach the most ambitious results - for both our clients and our own team.

03

Freedom

We’re committed to not just reaching the destination, but enjoying the journey. Throughout the company we approach each project with drive, kindness and sparkling energy. An emphasis on sustained communication nurtures a buzzing, positivity-driven environment that enriches our employees and delivers for our clients.

04

Enjoy the ride

Change is inevitable. We are optimistic about the future and look at change positively with a profound belief that tomorrow’s world will be better than yesterday’s. We have a growth mindset, and firmly believe that every problem has a solution. However, we are also cautious. Our flexibility to effectively deal with unanticipated internal and external dynamics helps our clients and ourselves reach both short- and long-term goals.

05

Give back

Atscalers come from very different social and geographical backgrounds, united primarily by two things. One, a constant pursuit of excellence in what we do and how we do it and two, a knowledge that we are lucky and grateful for what we have.
For that reason we are passionate about supporting associations related to education which make a societal impact for future generations.

06

It’s a marathon and a sprint

Change is a good thing. We are very much forward-thinking and have a profound belief that tomorrow’s world will be better than yesterday’s. However, there are also times when it’s more important to be rooted in the now. Our ability to effectively deal with unanticipated internal and external dynamics helps our clients, and ourselves, reach short and long-term goals.

Leaders at Scale

Watch interviews with tech leaders that have scaled successfully, where they share learnings, tips and advice.

Watch more
May 4, 2022
3 concrete challenges of Spendesk's tech team at hyper-growth

Lucas Bédout

Head of Engineering at Spendesk
May 4, 2022
How to maximize the closing rate with the help of an opportunity team

Edouard Saulnier-Arrighi

VP Alliances & PreSales at CleverConnect
April 5, 2022
3 tips on managing a fast-growing tech team at hypergrowth

Lucas Bédout

Head of Engineering at Spendesk
March 31, 2022
How to strategically approach a territory

Nourredine Benhammani

Sales Director at CleverConnect
March 29, 2022
KPIs for selling to enterprise accounts

Stéphane Brunner

Global Sales Director at CleverConnect
March 29, 2022
Pitfalls to avoid when approaching enterprise accounts

Edouard Saulnier-Arrighi

VP Alliances & PreSales at CleverConnect

Let’s have a conversation

Taking your business from start-up to scale-up is a big step. Book a call today and we’d be happy to answer any questions you have and explain how we get you to where you need to be.