Perspectives
by Atscale
Bi-annual journal observing upcoming tech trends through the perspectives of 24 European startup founders and investors.
Edition H2 2024
CLOUD
FORUM
15 Startup leaders and VC partners answering the question: “What Recommendations Can You Give To Startup Founders For H2 2024?”
PAGE 14
TREND
OBSERVATORY
Hard data collected from tech CEOs and founders for the H2 2024, regarding people, revenue and marketing
PAGE 32
PANEL
TALK
How to grow your pipeline in the next 6 months
PAGE 40
THOUGHT
LEADERSHIP
Opinion pieces from leaders in tech covering some of the key topics in the upcoming semester
PAGE 52
About Atscale
We’ve been in the position you’re in now. We know the challenges, we know the frustrations, but most importantly, we know what it takes to scale successfully.
Atscale is a team of executives with a history of scaling businesses in tech-driven industries. Having experienced IPOs (NASDAQ), we have endured what it takes to create big companies. We believe that today’s start-ups are tomorrow’s economy and we want to help as many as we can reach their full revenue potential.
We work with businesses to implement a specialist infrastructure comprising industry best practices, playbooks, benchmarks and more. This ensures sales team development and healthy revenue increases as the business transitions to the next phase of growth.
We work with businesses to implement a specialist infrastructure comprising industry best practices, playbooks, benchmarks and more. This ensures sales team development and healthy revenue increases as the business transitions to the next phase of growth.
Building Blocks
To help you maximize success in going from start-up to scale-up, we developed a framework called "Building Blocks".
This is the formula for scaling successfully, that incorporates three core value chains - People, Sales Rep Excellence, and Sales Engine.